Bumping a previous question I posted--if anyone has knowledge on this?
When I apply a non-default attribution model to a metric counting specific events, and I apply it to a Web Page dimension (or any dimension), and select last touch, I notice that the grand total count is different than the row amounts combined. How do I make sense or interpret these numbers, relative to the attribution?
With my understanding, in Last Touch attribution, a success metric-- e.g. an application submit event-- should not be attributed to more than one dimension item--therefore the sum of all rows should be equivalent to the grand total... but doesn't seem to be the case.
If anyone has insight please let me know!