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Character Limitation

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Level 1

I wonder if anyone can help - 

We are currently using omniture data to feed several dashboard reports, however the link details showing in our omniture reports are being limited to 100 characters, rendering the report unusable. Is anyone aware if there is a simple non technical way of extending this character allowance?

1 Accepted Solution

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Correct answer by
Employee

Hi Simon,

There is not a way to extend the limits of a given variable type, but since you are passing data into a custom traffic (prop) variable and hitting the 100 bytes limit; if you use a custom conversion (eVar) you have up to 255 bytes. Please be aware the two noted variable types carry different utilization and allocation properties however. See below for allowable character limits:

>>>
https://marketing.adobe.com/resources/help/kb/en_US/analytics/using/allowable-characters-limits.html

Many variables contain limitations to the number of bytes they can hold. A byte is generally a single character, however can take up to 6 bytes depending on the complexity of the character. Any variables that exceed these limitations are truncated:

  • PageName and all custom traffic variables (props): 100 bytes
  • Tracking Codes and all custom conversion variables (eVars): 255 bytes
  • URL and Referrer: 255 bytes
  • Hierarchy variables: 255 bytes total across all levels
  • Purchase ID: 20 bytes
  • Products:
    • 100 bytes for each product category
    • 100 bytes for each product name
    • No overall limit within the entire variable
  • Events variable: No overall limit, however each serialized value may only contain 20 bytes

Best,

Brian

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3 Replies

Avatar

Correct answer by
Employee

Hi Simon,

There is not a way to extend the limits of a given variable type, but since you are passing data into a custom traffic (prop) variable and hitting the 100 bytes limit; if you use a custom conversion (eVar) you have up to 255 bytes. Please be aware the two noted variable types carry different utilization and allocation properties however. See below for allowable character limits:

>>>
https://marketing.adobe.com/resources/help/kb/en_US/analytics/using/allowable-characters-limits.html

Many variables contain limitations to the number of bytes they can hold. A byte is generally a single character, however can take up to 6 bytes depending on the complexity of the character. Any variables that exceed these limitations are truncated:

  • PageName and all custom traffic variables (props): 100 bytes
  • Tracking Codes and all custom conversion variables (eVars): 255 bytes
  • URL and Referrer: 255 bytes
  • Hierarchy variables: 255 bytes total across all levels
  • Purchase ID: 20 bytes
  • Products:
    • 100 bytes for each product category
    • 100 bytes for each product name
    • No overall limit within the entire variable
  • Events variable: No overall limit, however each serialized value may only contain 20 bytes

Best,

Brian

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Level 6

I have a about the length for URL. In the previous e-mail, it mentioned that:

  • URL and Referrer: 255 bytes

But URL seems it is not available to user, correct? This is the reason I have to use a prop or evar to hold the URL. Is there a way to access the adobe default URL?

Thanks