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shatheeswaranm7
Level 2
June 24, 2019
Solved

Channel Attribution Issue

  • June 24, 2019
  • 6 replies
  • 3420 views

I have been using query parameters for the landing pages to identify the paid channel visits and conversions. But when I check the affiliate campaign performance with the entry pages broke down, I could see Google paid search conversions attributed to the Affiliate channel. Also, there are few entry pages without any query parameters as a landing for this channel. Image reference is below. We have these issues for other channels as well.

Can anyone help me to resolve this issue?

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    Best answer by PratheepArunRaj

    Dear Shatheeswaran,

    Understand. Breaking Last Touch Channel by expiration related dimensions like Tracking Code or Visit related dimensions like Entry Pages will not give you the right answer, because both work differently.

    Breakdown the Last Touch Channel by Last Touch Channel Detail to understand the entries or tracking codes those attributed for the channel. It would give you the exact results!

    Thank You!

    Arun

    6 replies

    PratheepArunRaj
    Community Advisor and Adobe Champion
    PratheepArunRajCommunity Advisor and Adobe ChampionAccepted solution
    Community Advisor and Adobe Champion
    June 24, 2019

    Dear Shatheeswaran,

    Understand. Breaking Last Touch Channel by expiration related dimensions like Tracking Code or Visit related dimensions like Entry Pages will not give you the right answer, because both work differently.

    Breakdown the Last Touch Channel by Last Touch Channel Detail to understand the entries or tracking codes those attributed for the channel. It would give you the exact results!

    Thank You!

    Arun

    Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
      Andrew_Chepurny
      Adobe Employee
      Andrew_ChepurnyAdobe Employee
      Adobe Employee
      June 24, 2019

      Exactly what Arun said!

      S
      shatheeswaranm7Author
      Level 2
      June 30, 2019

      Hi Pradeep,

      Thansk for your reply. When I break down the direct channel by last touch channel details, I still get the Piad search visits. Reference is attached. Do you have any idea on this?

      PratheepArunRaj
      Community Advisor and Adobe Champion
      PratheepArunRajCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      July 3, 2019

      Dear Shatheesh,

      Can you share the Direct Call Processing Rule like the below? And the order?

      Direct Processing Rule:

      Order:

      Guess there are problems with your order and processing rule.

      Thank you!

      Arun

      Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
      S
      shatheeswaranm7Author
      Level 2
      July 3, 2019

      Sure, Arun!

      Please see below the configuration setiings.

      Direct Processing Rule:

      Processing Rule Order:

      PratheepArunRaj
      Community Advisor and Adobe Champion
      PratheepArunRajCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      July 15, 2019

      Dear Shatheesh,

      I can see that Last Touch Detail for your Direct Channel was Page Name, then how did it capture some query string parameter?

      Can you share the Website URL and all rules (I can see two Affiliate rules) in private chat to help you. Definitely some gaps in implementation and processing rule setup!

      Thank You!

      Arun

      Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
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