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Changes to Marketing Channel Processing Rules


Level 2

If i change today the Marketing Channel Processing Rules, will change the conversions in the past or just in the future?



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2 Replies


Employee Advisor

@carlosvelarde It's not retroactive, and any changes will be effective, going forward.


Community Advisor

@carlosvelarde Per Adobe, "Data collected with these rules are 100% permanent, and rules altered after data is collected is not retroactive." 
See "Additional notes about processing:", the first bullet.