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Changes to Marketing Channel Processing Rules

If i change today the Marketing Channel Processing Rules, will change the conversions in the past or just in the future?

Thanks!

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Best answer by jeff_bloomer

@carlosvelarde Per Adobe, "Data collected with these rules are 100% permanent, and rules altered after data is collected is not retroactive."
https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-rules.html?lang=en#prerequisites
See "Additional notes about processing:", the first bullet.

Adobe Employee

@carlosvelarde It's not retroactive, and any changes will be effective, going forward.

Accepted solution

Community Advisor and Adobe Champion

@carlosvelarde Per Adobe, "Data collected with these rules are 100% permanent, and rules altered after data is collected is not retroactive."
https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-rules.html?lang=en#prerequisites
See "Additional notes about processing:", the first bullet.

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