Changes to Marketing Channel Processing Rules

[carlosvelarde]

If i change today the Marketing Channel Processing Rules, will change the conversions in the past or just in the future?

Thanks!

[Ishan_Sinha_]

@carlosvelarde It's not retroactive, and any changes will be effective, going forward.

[jeff_bloomer · Accepted solution]

@carlosvelarde Per Adobe, "Data collected with these rules are 100% permanent, and rules altered after data is collected is not retroactive."
https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-rules.html?lang=en... 
See "Additional notes about processing:", the first bullet.