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Changes to Marketing Channel Processing Rules

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Level 2

If i change today the Marketing Channel Processing Rules, will change the conversions in the past or just in the future?

Thanks!

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2 Replies

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Employee Advisor

@carlosvelarde It's not retroactive, and any changes will be effective, going forward.

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Community Advisor

@carlosvelarde Per Adobe, "Data collected with these rules are 100% permanent, and rules altered after data is collected is not retroactive."
https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-rules.html?lang=en... 
See "Additional notes about processing:", the first bullet.