Capture Revenue Without Increasing Orders

Order is automatically imcremented when you send event purchase.

If you do not want to increase order then do not send event purchase.

I would suggest you to use several custom events:

• One for "Placed order" (i.e event1)
• One for "Placed units" (i.e event2)
• One for "Place revenue" (i.e event3)

So it would look like this:

s.events="event1,event2"

//place order or 5 units

//Beware of ; placeholders for omitted values

s.products=";product1;;;event1=1|event2=5|event3=500"

and once they purchase then you can send

s.events="purchase"

//100 for each unit

s.products=";product1;5;500"

Then you will have a report

Products     Placed orders     Placed units Placed revenue     Orders     Units     Revenue

product1     1                         5                    500                         1               5          500

So you could create segments on products that have places orders but no orders so far.

You can also create calculated metrics to do difference between placed metrics and actual metrics.

There are other options like:

Numeric 2 classificattion which allows you to create metrics classification based on dates etc... bit overkill for your use case I think

Another solution is transactionID : transactionID and Transaction ID

Same bit overkill and will require to upload data sources in 90 days that follow. Data sources takes time to process as well.

Hi Alexis Cazes Adobe

appreciate your respond. I will try your proposed solution and most likely I will be back for more questions as I'm still learning my way on the technical side

Hi Alexis Cazes Adobe

I'm not sure if this solution will work in my current situation.

Purchase is currently passed through different transaction locations via web and mobile and they all using same array to pass s.products values

products += "Mobile Orders;"+name+";"+qty+";"+price+";;";

products += "Web Orders;"+name+";"+qty+";"+price+";;";

One other solution I'm currently using is passing $ value to an eVar and then creating numeric 2 classification for related eVar and multiply it with instances based on a recent temp solution I got from the team here.

Please let me know if you have any other ideas or if you like to connect to discuss further

Any other ideas?

if you look at it in a different way, like, can you pass a specific value to an event?

hi Gigazelle

Sorry for the disconnect.

Is this calculated metric to add event1 value to the built in [revenue] so we can get the overall total for both?

Also can you please explain why you divided event1/100?

Correct, the calculated metric would be your summed source of truth.

event1 would be the amount you would like to add to revenue, in cents. I include the division by 100 because events can only have whole numbers without a more complicated implementation.

So if you wanted to add $3.99 to revenue for something, you would:

s.events="event1=399"

Then you would use the above calculated metric so it becomes $3.99.

Got it. I will try the implementation today/tomorrow and get back to you "hopefully" with positive results

Much appreciate your help!

Hi @Gigazelle

so it worked! Appreciate all your help.

My last question is, why Adobe custom events round values with decimal instead of sum them all up as displayed below? and is there anyway to fix it other than passing the integer number without the decimal and then create another metric to divide values by 100 as you explained above?

Short answer is processing architecture.

If you would like to look further into currency events, you can pass decimal places into them. In addition, they automatically convert different currencies similar to how revenue operates: https://marketing.adobe.com/resources/help/en_US/sc/implement/events.html

The implementation is a little more complex, but it allows decimal places.