Can we use other click event to attribute successful purchase? | Community
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aagk123
Level 5
June 14, 2022
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Can we use other click event to attribute successful purchase?

  • June 14, 2022
  • 2 replies
  • 597 views

Can we use other click event to attribute successful purchase? For example I have "other click" event which triggers when a user clicks on filter. We are trying to find how much that filter is helping us to get orders / purchases. Right now the click values are getting tracking in couple of evars one evar track the value = "Filter" and another evar tracks clicked value example " Price"

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Best answer by jeff_bloomer

Question: If you are firing this at the same time the purchase event is being fired, are you firing this eVar as a Merchandising eVar along with an event in the product string during the purchase event?

By doing these kinds of things, you create more diversified options for yourself to associate data and events to not only your purchase events, but also your cart adds and other product interactions as well.

 

Reference:
https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/conversion-variables/merchandising-evars.html?lang=en 

2 replies

VaniBhemarasetty
Adobe Employee
VaniBhemarasettyAdobe Employee
Adobe Employee
June 14, 2022

@aagk123 You can set the evar to expire based on this event 

Here is the documentation on the same 

https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/conversion-variables/conversion-var-admin.html?lang=en#expiration

 

jeff_bloomer
Community Advisor and Adobe Champion
jeff_bloomerCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
June 16, 2022

Question: If you are firing this at the same time the purchase event is being fired, are you firing this eVar as a Merchandising eVar along with an event in the product string during the purchase event?

By doing these kinds of things, you create more diversified options for yourself to associate data and events to not only your purchase events, but also your cart adds and other product interactions as well.

 

Reference:
https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/conversion-variables/merchandising-evars.html?lang=en 

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