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Can I drill Device Type by Age in Adobe Analytics?

Forum|Forum|3 years ago
April 13, 2022
1 reply
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I want to compare how many visitors came from Mobile vs Desktop. However, I want to further drill it down by the visitor's age. Is there any way to do this on Adobe Analytics?

Analytics

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Best answer by Pablo_Childe

ok so really in Analytics alone there is no age information available.

The only way is 1 of 3 methods:

You capture the information yourself for registered users

You associate the age via something like SAINT using your own or 3rd party data

You get data via Adobe audience Manager

GLTU

Pablo_Childe

Community Advisor

By age im assuming you are referring to the age of a user accessing a page by device type?

R

ruchikansal22Author

Yes exactly. I want to understand if the device preference differs within age groups. For ex: Do Gen Z's prefer accessing our website through mobile as compared to Millennials who use desktops?

Pablo_Childe

Accepted solution

Community Advisor

ok so really in Analytics alone there is no age information available.

The only way is 1 of 3 methods:

You capture the information yourself for registered users

You associate the age via something like SAINT using your own or 3rd party data

You get data via Adobe audience Manager

GLTU

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