Can Adobe Analytics track 'Previous click' or 'Previous event'? | Community
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tania_lin
Level 2
June 22, 2022
Solved

Can Adobe Analytics track 'Previous click' or 'Previous event'?

  • June 22, 2022
  • 1 reply
  • 3234 views

Hi there,

 

I am curious to understand which clicks over the site that drive visitors to a certain page of our site,

Is there an way in adobe analytics to get a view of  'previous clicks' before landing on the page?

 

Thanks!

Tania

 

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Best answer by Jennifer_Dungan

Adobe has a built in functionality called Activity Map.. every time you click on a link (anchor) or a button, it tracks three pieces of information:

 

  • The page you were on when you clicked (using the pageName value of that page)
  • The link text that was clicked
  • The region in the page

 

(These values all attach to the page view of the page that the click sent you too, it doesn't have to be on a separate server call... if you have special clicks, the activity map data will attach to those, and it will also attach to exit links - if the link clicked takes you offsite)

 

Out of the box, the region isn't too useful, it just grabs the closest "id" value from your code, but with a little effort you can break your site into usable regions.

 

You can also override the link values too if you want...

 

Frederik Werner wrote a great blog post about using Activity Map better, and though there are many ways to accomplish this, this is a great place to start to see it all in one place:

https://www.fullstackanalyst.io/blog/adobe-analytics/understanding-and-getting-the-most-out-of-activity-map-in-adobe-analytics/ 

 

1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
June 22, 2022

Adobe has a built in functionality called Activity Map.. every time you click on a link (anchor) or a button, it tracks three pieces of information:

 

  • The page you were on when you clicked (using the pageName value of that page)
  • The link text that was clicked
  • The region in the page

 

(These values all attach to the page view of the page that the click sent you too, it doesn't have to be on a separate server call... if you have special clicks, the activity map data will attach to those, and it will also attach to exit links - if the link clicked takes you offsite)

 

Out of the box, the region isn't too useful, it just grabs the closest "id" value from your code, but with a little effort you can break your site into usable regions.

 

You can also override the link values too if you want...

 

Frederik Werner wrote a great blog post about using Activity Map better, and though there are many ways to accomplish this, this is a great place to start to see it all in one place:

https://www.fullstackanalyst.io/blog/adobe-analytics/understanding-and-getting-the-most-out-of-activity-map-in-adobe-analytics/ 

 

T
tania_linAuthor
Level 2
June 22, 2022

Hi Jdungan,

thanks for much for the prompt reply.

I think activity map is telling me where the users clicked on the page (it is clicks # after the user landed on the page).

I am more curious about what clicks drive the users the the page. it will be clicks outside of the page that direct the users to the page.

Do you know how to get that?

Thanks!

Tania

T
tania_linAuthor
Level 2
June 22, 2022

Sorry, I should have mentioned that when I said "use Activity Map" I didn't mean the plugin... All that information is available in Workspace (I almost forget that the plugin exists - I never use it).

 

If I want to see "clicks that came to page X", I create a segment for "Page X" then I break down by Activity Map regions / links / pages (in whatever context I need)... or if I want to look for specific region clicks coming to my page, I can create a segment specifically for "Activity Map Region equals Y" (like it I want to look specifically at Main Menu links).

 

Since the Activity Map data is sent on the "page view", the combination of segmenting the page I want and correlating the Activity Map data gives me exactly what you are looking for.... clicks coming to my page. (I also like to use "Activity Map Link Instances" as the metric, as this is more explicitly the "click" metric in this case.)

 

 


Hi Jdungan,

This is awesome! Though the data look reasonable on my panel, I have a big doubt using this way:

Saying I am on home page, and clicked 'Ice cream' link and then got directed to 'ice cream' page.

When I checked the adobe analytics call firing based on my behaviors:

I have a custom linked fired on the home page, which listing all activity related info: maps, regions, etc..

and I have another call on the 'ice cream' page, which doesn't include any info of activity maps/links/etc.

 

Then I create a hit level segment- ice cream page. and using your way to pull the clicks:

 

My doubt is since the activity info is fired with the home page, why using your way can give  me the clicks directed me to the ice cream page  not the clicks happening on the ice cream page?

 

Thanks!

Tania

 

 

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