Can Adobe Analytics track 'Previous click' or 'Previous event'? | Community
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tania_lin
Level 2
June 22, 2022
Solved

Can Adobe Analytics track 'Previous click' or 'Previous event'?

  • June 22, 2022
  • 1 reply
  • 3234 views

Hi there,

 

I am curious to understand which clicks over the site that drive visitors to a certain page of our site,

Is there an way in adobe analytics to get a view of  'previous clicks' before landing on the page?

 

Thanks!

Tania

 

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Best answer by Jennifer_Dungan

Adobe has a built in functionality called Activity Map.. every time you click on a link (anchor) or a button, it tracks three pieces of information:

 

  • The page you were on when you clicked (using the pageName value of that page)
  • The link text that was clicked
  • The region in the page

 

(These values all attach to the page view of the page that the click sent you too, it doesn't have to be on a separate server call... if you have special clicks, the activity map data will attach to those, and it will also attach to exit links - if the link clicked takes you offsite)

 

Out of the box, the region isn't too useful, it just grabs the closest "id" value from your code, but with a little effort you can break your site into usable regions.

 

You can also override the link values too if you want...

 

Frederik Werner wrote a great blog post about using Activity Map better, and though there are many ways to accomplish this, this is a great place to start to see it all in one place:

https://www.fullstackanalyst.io/blog/adobe-analytics/understanding-and-getting-the-most-out-of-activity-map-in-adobe-analytics/ 

 

1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
June 22, 2022

Adobe has a built in functionality called Activity Map.. every time you click on a link (anchor) or a button, it tracks three pieces of information:

 

  • The page you were on when you clicked (using the pageName value of that page)
  • The link text that was clicked
  • The region in the page

 

(These values all attach to the page view of the page that the click sent you too, it doesn't have to be on a separate server call... if you have special clicks, the activity map data will attach to those, and it will also attach to exit links - if the link clicked takes you offsite)

 

Out of the box, the region isn't too useful, it just grabs the closest "id" value from your code, but with a little effort you can break your site into usable regions.

 

You can also override the link values too if you want...

 

Frederik Werner wrote a great blog post about using Activity Map better, and though there are many ways to accomplish this, this is a great place to start to see it all in one place:

https://www.fullstackanalyst.io/blog/adobe-analytics/understanding-and-getting-the-most-out-of-activity-map-in-adobe-analytics/ 

 

T
tania_linAuthor
Level 2
June 22, 2022

Hi Jdungan,

thanks for much for the prompt reply.

I think activity map is telling me where the users clicked on the page (it is clicks # after the user landed on the page).

I am more curious about what clicks drive the users the the page. it will be clicks outside of the page that direct the users to the page.

Do you know how to get that?

Thanks!

Tania

Pablo_Childe
Community Advisor
Pablo_ChildeCommunity Advisor
Community Advisor
June 22, 2022

To add to JDungan activity Maps power lies in that it looks at all clicks that the user preform on previous page(s)

 

So if a user has a 5 page visit and on each page 1-4 you capture a link they have clicked. Then its easy to then segment the user from any one of those clicks. Let me give you an example. Am - Activity Map

 

Page 1  AM link1

Page 2  AM link2

Page 3  AM link1

Page 4  AM link4

Page 4 user purchases event here is fired.

 

Lets say you are interested on users that click on Page 1 link and purchase on page 4.

 

Using a segment where visit has

 

Activity Map ID 2 on on page click exists

and

Page 4 Purchase event

 

or you can say...

Show me a segment where visit

 

Activity map link click Purchase event exists

 

This will show all previous captured Activity map link clicks.

 

When talking activity map one caveat. If your coders use same code for multiple buttons or links you may want them to tweak things slight  so each button is uniquely identifiable. Also watch out single page apps that dont fire link clicks.

 

Also Activity map has a report Region/Link I find helps target more specifically segments so you keep more specific links in mind.

 

Hope this helps.

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