Can Adobe Analytics be integrated / or work with Pardot

Question

I'm new to Adobe Analytics. Someone on our Marketing teams wants to know if Adobe Analytics can be integrated or work with Pardot? More specifically with their email campaigns. Partdot is an App client for Salesforce. We are planning to move to SAlesforce so anyway we can integrate Adobe Analytics with Salesforces and its App clients would be good.

Any information and suggestion concerning integration or tools that can be used within Adobe Analytics to work with Salesforce and Pardot would be greatly appreciated.

Thanks

Darius

TanmayMathur · Accepted Answer

Hi Darius,There is no direct integration available with salesforce at the moment. I would recommend discussing this with Adobe consulting / Account Manager as they might create a custom integration for you if there is a requirement. Thanks!Tanmay

samfono · Answer

Hi Darius - I know this thread is several years old now but I'll chime in just in case. My company Datajoin offers a bi-directional integration between Adobe Analytics and Pardot:

Send Pardot prospect attributes onto visitor profiles in AA (such as job title, company and current lead status)
Send all web events from AA into Pardot activities at the prospect level (PDF downloaded, video starts/completes, form abandons, etc.)

If you want to talk about any of these or even brainstorm ideas feel free to DM me.

Thank you,

Sam

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