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UrvashiMa
July 27, 2021
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Campaign variable evar0

  • July 27, 2021
  • 2 replies
  • 1663 views

why do we have specific variable for campaign in Adobe Analytics? Why cant we use evar or prop to capture the campaign value?

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Best answer by isinha

@urvashima Evars and props are limited in numbers (255 and 75 respectively) and there aren't any provisions to have extra evars or props. As campaign tracking is the most common use case, we have provided that separately as that will help in saving one of your evars or props. However, you can always use another evar or prop to populate your campaign data.

2 replies

khurshid
Adobe Employee
khurshidAdobe Employee
Adobe Employee
July 27, 2021

You can capture Campaign IDs in any of the evars/props. You just need to set pup your code to set the variable.

I
Adobe Employee
isinhaAdobe EmployeeAccepted solution
Adobe Employee
July 29, 2021

@urvashima Evars and props are limited in numbers (255 and 75 respectively) and there aren't any provisions to have extra evars or props. As campaign tracking is the most common use case, we have provided that separately as that will help in saving one of your evars or props. However, you can always use another evar or prop to populate your campaign data.

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