Campaign Tracking Links, Classification Rule Builder and SAINT | Community
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roberto_avey
roberto_avey
October 16, 2015
Solved

Campaign Tracking Links, Classification Rule Builder and SAINT

  • October 16, 2015
  • 4 replies
  • 3130 views

Hello,

My company has recently moved to Adobe from Google Analytics. I want to keep some of the same Campaign Nomenclatures from Google, for reporting purposes.

Google has an automated method: 

Campaign / Source / Medium / Ad Content / Keyword 

xmas2014 / newsletter / email / feb022015 / xmas2014v1

What I am being told by a contractor is, "I must upload a SAINT file?" 

Can Rule Builder act as the SAINT, so we are not manually uploading these classifications? It seems very archaic having to upload classifications?

I figure this should be automated, so we can see real time reporting. If emailv1 does better than emailv2 I need to know. I can't wait to upload a SAINT then wait for the report to generate, to see whats converting.

Our processes is simple right now with Google:

  1. Each department has a Tracking Link Generator. (an Excel sheet I created for them)
  2. I have created naming conventions for them to abide by (social, email etc) 
  3. They copy and paste URL they want to track, type in Campaign name, keyword and wala, the tracking link is created.

Any help would be great, 

(Yes, Iv'e read your blogs, went through your forum and even attended your courses in Virginia and San Francisco)

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    Best answer by BrianAu1

    Hi Roberto,

    In my view the current state of classifications in Adobe Analytics is sophisticated and provides strong flexibility and multiple management features. You can in fact maintain your existing GA UTM parameters very easily in Adobe Analytics plus do even more via the following steps:

    1)Create a processing rule that sets all your existing GA utm parameters into one delimited string and set to a single s.campaign (tracking code) variable.

    2)Use Rule Builder to auto-decision each delimited value into your defined classifications values(Campaign / Source / Medium / Ad Content / Keyword) and you can even go beyond and create additional combinations. Rule Builder is very powerful and can do a lot of heavy lifting in an efficient automated manner for any logical classification work.

    I outlined some of the overall benefits of classifications in the below blog post:

    http://blogs.adobe.com/digitalmarketing/analytics/revisiting-a-sitecatalyst-classic-classification-saint-fundamentals-saint/

    I also recommend the Rule Builder series for reference in your automated management decisions:

    http://blogs.adobe.com/digitalmarketing/analytics/adobe-analytics-classification-rule-builder-business-process/

    Best,

    Brian

    4 replies

    B
    Adobe Employee
    BrianAu1Adobe EmployeeAccepted solution
    Adobe Employee
    October 16, 2015

    Hi Roberto,

    In my view the current state of classifications in Adobe Analytics is sophisticated and provides strong flexibility and multiple management features. You can in fact maintain your existing GA UTM parameters very easily in Adobe Analytics plus do even more via the following steps:

    1)Create a processing rule that sets all your existing GA utm parameters into one delimited string and set to a single s.campaign (tracking code) variable.

    2)Use Rule Builder to auto-decision each delimited value into your defined classifications values(Campaign / Source / Medium / Ad Content / Keyword) and you can even go beyond and create additional combinations. Rule Builder is very powerful and can do a lot of heavy lifting in an efficient automated manner for any logical classification work.

    I outlined some of the overall benefits of classifications in the below blog post:

    http://blogs.adobe.com/digitalmarketing/analytics/revisiting-a-sitecatalyst-classic-classification-saint-fundamentals-saint/

    I also recommend the Rule Builder series for reference in your automated management decisions:

    http://blogs.adobe.com/digitalmarketing/analytics/adobe-analytics-classification-rule-builder-business-process/

    Best,

    Brian

      roberto_avey
      roberto_aveyAuthor
      October 16, 2015

      Brian Au wrote...

      Hi Roberto,

      In my view the current state of classifications in Adobe Analytics is sophisticated and provides strong flexibility and multiple management features. You can in fact maintain your existing GA UTM parameters very easily in Adobe Analytics plus do even more via the following steps:

      1)Create a processing rule that sets all your existing GA utm parameters into one delimited string and set to a single s.campaign (tracking code) variable.

      2)Use Rule Builder to auto-decision each delimited value into your defined classifications values(Campaign / Source / Medium / Ad Content / Keyword) and you can even go beyond and create additional combinations. Rule Builder is very powerful and can do a lot of heavy lifting in an efficient automated manner for any logical classification work.

      I outlined some of the overall benefits of classifications in the below blog post:

      http://blogs.adobe.com/digitalmarketing/analytics/revisiting-a-sitecatalyst-classic-classification-saint-fundamentals-saint/

      I also recommend the Rule Builder series for reference in your automated management decisions:

      http://blogs.adobe.com/digitalmarketing/analytics/adobe-analytics-classification-rule-builder-business-process/

      Best,

      Brian

       

       

      Thanks Brian!

      I will further educate myself with the consultation you provided. If I find any further research that may be beneficial to forum members I will post.

      Having these classifications be automated (rather than a SAINT upload) would be perfect. If I am able to achieve automation, then our department "heads" will be able to see live conversions of their campaigns. It will be wonderful and less "maintenance."

      Regards,

      M
      mattlukoff1
      Level 3
      December 24, 2015

      Hi Brian,

      Correct me if I'm mistaken but I don't think Rule Builder is a substitute for SAINT.  From what I understand I I want to track for instance the details of a media campaign where every row in my SAINT Excel file has a unique key, I'd have to create the same number of rules in Rule Builder. Doesn't seem like there's any time savings without sacrificing reporting granularity. 

      B
      Adobe Employee
      BrianAu1Adobe Employee
      Adobe Employee
      January 4, 2016

      Hi Matt,

      It depends on the structural coherence of the tracking code keys you have to work with, but Rule Builder can definitely replace manual Classifications uploads in certain circumstances. Check out the below post and sub links:

      http://blogs.adobe.com/digitalmarketing/analytics/adobe-analytics-classification-rule-builder-business-process/

      Best,

      Brian

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