Campaign Name Attribution

Question

Can you help me understand this behavior?

There is traffic being attributed to a specific campaign name, even though this campaign has not been active for over six months. (visualization: visits by campaign name)
There is no traffic being measured on the landing page associated with this campaign.
Normally, attribution to a campaign should only last for a week, but in this case, it seems to be persisting beyond that timeframe. Do you know why this can happen?

Thanks a lot,

Constanze

Jennifer_Dungan · Accepted Answer

Which dimension are you looking at, and have you checked the expiration settings for that dimension?

Marketing Channels defaults to 30 days, but this can be changed to suit your needs

(Admin > Report Suites > (Select Suite) > Edit Settings > Marketing Channels > Marketing Channel Expiration)

Tracking Code (s.campaign / eVar0) defaults to 1 week, but it can be changed to suite your needs

(Admin > Report Suites > (Select Suite) > Edit Settings > Conversion > Conversion Variables)

Can you confirm that the expiry is set as expected on your dimensions?

aa_from_savoy · Answer

Hi @constanze1 there are multiple possibilities:

someone have used the same campaign name for another landing page and campaign
the reporting window spans across a time frame where the campaign was active so you have visits from the campaign
the persistence of the eVar that stores the campaign name has been changed.

If you can provide more details, we can support you better:

Best

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