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LukasJA2
February 12, 2025
Question

Calculating the Overall Average Time in Adobe Analytics

  • February 12, 2025
  • 4 replies
  • 1315 views

Hi everyone,

I've encountered an issue in Adobe Analytics while trying to calculate the overall average time spent on my web pages. The automatic total at the top of my column currently sums up the average times, resulting in a total of 27 minutes, which isn't the correct overall average I'm looking for.


I believe there must be a straightforward way to achieve this, but I seem to be stuck. Any advice on how to get the correct overall average calculation would be greatly appreciated!
Thanks you by advance ! 

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    4 replies

    Isha__Gupta
    Community Advisor and Adobe Champion
    Isha__GuptaCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    February 12, 2025

    Hey @lukasja2 ,

     

    Can you please specify which metric you are using? If you use Average Time on Site metric with page dimension, you should be able to get overall average time spent on site as well as individual page breakdown as specified in below screenshot.

     

    Hope this helps!

     

    Best,

    Isha

    L
    LukasJA2Author
    February 12, 2025

    Hi Isha, 


    Thanks for your answer 

    Yes I used the same metric "Average time on the site" (in French) but the total of 27 minutes is a sum and not an average ^^

     


    Regards,
    Lukas

     

    Isha__Gupta
    Community Advisor and Adobe Champion
    Isha__GuptaCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    February 12, 2025

    Ok, so few things to check-

    1. Can you please try to use "All Visits" instead of page dimension and see what value you are getting?

     

    2. Can you try to use two more metrics "Total Seconds Spent" and "Page Views" against page dimension and then create a calculated metric with definition Total Seconds Spent divided by Page Views and use format time and see what value you are getting? Attaching screenshots!

     

    Best,

    Isha

     

     

      Amruthesh_AG
      Community Advisor
      Amruthesh_AGCommunity Advisor
      Community Advisor
      February 13, 2025

      Hi @lukasja2  Its shows the average depends upon what dimension you use.

      I have attached the screenshot where I have break down with different dimensions for same date range.

       

       

        kayawalton
        Community Advisor and Adobe Champion
        kayawaltonCommunity Advisor and Adobe Champion
        Community Advisor and Adobe Champion
        February 13, 2025

        Hi @lukasja2 -- Are you using segments as dimensions? I suspect that is why you are getting totals instead of averages at the top of the table. 

        If you are trying to get the average time spent on any of the webpages (that apply from your segments) during any visit, I would recommend:

        1. Creating a segment that includes all of the segments you want to analyze
        2. Using Time Spent Per Visit as the metric/column

        If you are trying to get the average time spent on any of the webpages within your segment per pageview, use the same steps as above, but instead of Time Spent Per Visit, use Average Time on Site. 

          Sukrity_Wadhwa
          Community Manager
          Sukrity_WadhwaCommunity Manager
          Community Manager
          February 25, 2025

          Hi @lukasja2,

          Were you able to resolve this query with the help of the provided solutions, or do you still need further assistance? Please let us know. If any of the answers were helpful in moving you closer to a resolution, even partially, we encourage you to mark the one that helped the most as the 'Correct Reply.'
          Thank you! 

          Sukrity Wadhwa
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