Solved
Calculating Orders from 'Highly Engaged' Traffic Segment
I have a set of pages and I want to understand their role in conversions on a visitor level.
The Segment ABC Traffic is defined as
(URL begins with A or URL begins with B or URL begins with C or URL begins with D)
I created a Visitor level Segment of the above logic and was able to get the number of Orders.
Now I want to consider only the Highly Engaged Hits of the ABC Page Segments make their Visitor level segment and find their corresponding orders.
My definition of a Highly engaged visitor is
- one who has had atleast 2 visits to those pages OR
- has spent atleast one visit which has time spent on page >= 15 seconds
So I made the following segment
VISITOR
[
(URL begins with A or URL begins with B or URL begins with C or URL begins with D)
-AND-
(Time Spent on Page - Bucketed is greater than or equal to 15 to 29 seconds
- OR -
Visit Number is greater than or equal to 2)
]
But the visitor level doesn't seem to be working as expected.
It pulls in 820K UVs instead of the expected 709K UVs
and covers 100% of orders that were cover through the original All traffic Visitor Level Segment.
What could be wrong with my Highly Engaged Visitor Segment please?
I am expecting the UV count to remain same on the Visitor Level segment ie be equal to 709K UVs but the Orders to be much lesser than 8896 for ABC Traffic - Highly Engaged (Visitor).
