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jonesmarketing
Level 3
April 2, 2020
Solved

Calculated Metric for Unique Conversion Rate

  • April 2, 2020
  • 1 reply
  • 3614 views

I am currently trying to find a solution on calculating a conversion rate w/out number of transactions for that unique person/device might complete. Originally I was using orders divided unique visitors but for this particular use case, about 30% of my customers are converting multiple times so it is throwing off my test results for the two experiences. In one case, someone converted 23 times (a greeting card experience) and it's made reporting test results more complex than it should be. Is there a way to do what I am after? 

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Best answer by Andrey_Osadchuk

Build a calculated metric with a segment to get Unique number of Visitors who placed at least one order.

  • Segment: show Unique Visitors with Orders exists.
  • Metric: show Unique Visitors with this segment applied.

Now if you divide that metric by Unique Visitors, the conversion rate you are looking for will be returned.

1 reply

Andrey_Osadchuk
Andrey_OsadchukAccepted solution
Level 10
April 5, 2020

Build a calculated metric with a segment to get Unique number of Visitors who placed at least one order.

  • Segment: show Unique Visitors with Orders exists.
  • Metric: show Unique Visitors with this segment applied.

Now if you divide that metric by Unique Visitors, the conversion rate you are looking for will be returned.

J
jonesmarketingAuthor
Level 3
April 10, 2020
Once I wrapped my head around this it appears to work as expected. Blew my analysts mind. Hadn't considered this. Thanks!
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