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SOLVED

Calculated Metric for Unique Conversion Rate

ryanj16539978
Level 3
Level 3

I am currently trying to find a solution on calculating a conversion rate w/out number of transactions for that unique person/device might complete. Originally I was using orders divided unique visitors but for this particular use case, about 30% of my customers are converting multiple times so it is throwing off my test results for the two experiences. In one case, someone converted 23 times (a greeting card experience) and it's made reporting test results more complex than it should be. Is there a way to do what I am after? 

Analytics
1 Accepted Solution
Andrey_Osadchuk
Correct answer by
Community Advisor
Community Advisor

Build a calculated metric with a segment to get Unique number of Visitors who placed at least one order.

  • Segment: show Unique Visitors with Orders exists.
  • Metric: show Unique Visitors with this segment applied.

Now if you divide that metric by Unique Visitors, the conversion rate you are looking for will be returned.

View solution in original post

2 Replies
Andrey_Osadchuk
Correct answer by
Community Advisor
Community Advisor

Build a calculated metric with a segment to get Unique number of Visitors who placed at least one order.

  • Segment: show Unique Visitors with Orders exists.
  • Metric: show Unique Visitors with this segment applied.

Now if you divide that metric by Unique Visitors, the conversion rate you are looking for will be returned.

View solution in original post

ryanj16539978
Level 3
Level 3
Once I wrapped my head around this it appears to work as expected. Blew my analysts mind. Hadn't considered this. Thanks!