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Bounce Rates

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Level 2

Do Average time spend and Average visit depth (page /session) include the data from bounce visitors? or in other word if some one come to my site and bounced back immediately does that count as a page visit ? 

1 Accepted Solution

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Correct answer by
Employee

Hi Hiwot,

The Average Time Spent calculation excludes single-hit visits (page or link hit) since it is impossible to determine the time stamp delta without two points of time reference, but single page visits would be included in the average visit depth calculation.

http://microsite.omniture.com/t2/help/en_US/reference/metrics_time_spent.html

Time stamp + link event: Calculates a visitor's Time Spent value based on Web beacon time stamps generated by the visitor's page views and link events (custom, download, exit, and video).

http://microsite.omniture.com/t2/help/en_US/reference/visit_depth.html

Best,

Brian

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2 Replies

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Correct answer by
Employee

Hi Hiwot,

The Average Time Spent calculation excludes single-hit visits (page or link hit) since it is impossible to determine the time stamp delta without two points of time reference, but single page visits would be included in the average visit depth calculation.

http://microsite.omniture.com/t2/help/en_US/reference/metrics_time_spent.html

Time stamp + link event: Calculates a visitor's Time Spent value based on Web beacon time stamps generated by the visitor's page views and link events (custom, download, exit, and video).

http://microsite.omniture.com/t2/help/en_US/reference/visit_depth.html

Best,

Brian

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Level 2

Thank you Brian. It does make sense adding to the page visit depth and excluding from the time spend. Thanks!!