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natalyf68773478
September 23, 2019
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Bounce rate

  • September 23, 2019
  • 3 replies
  • 3537 views

Hi! I'm working with a table in adobe analytics where the objective is to know the bounce rate for every page that our website has. I'm using a segment that must choose just those pages that have a determinate provider (we have a dimension that makes possible to choose the provider). It works well when I use the metrics visits, page views and bounces, BUT when I use the metric bounce rate, adobe analytics shows all the pages not just for the selected providers, but also other providers, and these have just "0" visits, page views and bounce rate. Do you know what the problem could be?

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Best answer by PratheepArunRaj

Dear Nataly,

Okay, let me try to explain you again.

Metrics like Page Views, Visits, Unique Visitor, Bounces are attributed at the 'Hit' level and thus if you have a segment with 'Hit' container, you will see only the pages under the Hit Condition.

However, If you add Entries & Exits, the Pages not a part of the segment will also included in the 'Hit' container. But this makes sense because Hits on the Segmented Page will have Entries from other pages as well.

Bounce Rate is Bounces / Entries and thus you see more line items excluding the ones on the Segment.

You try to add Entries and Exits Metric, you can see more line items other than the Segmented Pages. Try to change the container to 'Visit', you will also see that Entries and Exits will be still same but other metrics will differ. It was just about attribution, nothing else.

Thank You!

Arun

3 replies

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 23, 2019

Dear Nataly,

Hope the question is same as the thread : Bounce Rate didn't work correctly with Segment in Workspace

And hope you got the answer for it, so i am archiving this.

Thank You!

Arun

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
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natalyf68773478Author
September 23, 2019

Thank you for the answer. I have seen the thread before, but it does not answer my question, unfortunately.

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
September 23, 2019

Dear Nataly,

Okay, let me try to explain you again.

Metrics like Page Views, Visits, Unique Visitor, Bounces are attributed at the 'Hit' level and thus if you have a segment with 'Hit' container, you will see only the pages under the Hit Condition.

However, If you add Entries & Exits, the Pages not a part of the segment will also included in the 'Hit' container. But this makes sense because Hits on the Segmented Page will have Entries from other pages as well.

Bounce Rate is Bounces / Entries and thus you see more line items excluding the ones on the Segment.

You try to add Entries and Exits Metric, you can see more line items other than the Segmented Pages. Try to change the container to 'Visit', you will also see that Entries and Exits will be still same but other metrics will differ. It was just about attribution, nothing else.

Thank You!

Arun

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
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