Bounce Rate in cross-domain visits | Community
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H
H_L
Level 7
February 3, 2021
Question

Bounce Rate in cross-domain visits

  • February 3, 2021
  • 5 replies
  • 3214 views

Visit landing on sub-domain 1: https://1.domain.com, then either click a link or type-in URL goes to sub-domain 2 https://2.domain.com, then left.

The questions are:

will sub-domain 2 get a bounce?

is it reasonable to calculate bounce% in domain 2 as formula: bounce/visits*100%?

 

My understanding is the bounce shall be aligned with entries. As a result, even break down by "server", the above example is not a bounce to domain 1, not a bounce to domain 2 as well.

But since it is a visit to domain 2, as well as a single page visit, consider calculate Single Page Visit/Visits*100% is reasonable. 

As a result, use either of following way is reasonable:

1. bounce/entries*100% and use "entry server" dimension, but not "server"

2. single page visit/visits*100%, use "server" dimension

 

Please let me know your idea. 

Thank you.

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5 replies

Andrey_Osadchuk
Andrey_Osadchuk
Level 10
February 3, 2021

If the data is captured into a single report suite from both subdomains and the visitor ID (mid) matches, the Bounce Rate is calculated as they were two pages under a single domain.

 

 
    H
    H_LAuthor
    Level 7
    February 4, 2021

    Hi Andrey,

     

    Could you help to check my reply below and clarify?

    Thank you.

    H
    H_LAuthor
    Level 7
    February 9, 2021

    Hi @andrey_osadchuk 

     

    When you said "Single Report Suite", does it mean "individual report suite" for each of domain, or a "unique report suite" for both of domains?

    e.g.

    Domain A and Domain B all triggered to "Reportsuite1"

    OR

    Domain A to "reportsuite1", Domain B to "reportsuite2"

     

    I got a little confused because when you state "the Bounce Rate is calculated as they were two pages under a single domain.", if two pages under 1 domain, then I think it will not calculate Bounce Rate.

     

    Our actual case is:

    the 2 server visits are both firing server calls to same report suite: "domainglobal", they don't fire server calls to each of individual report suite. I also noticed that the visitor ID is remaining same value when user visit from subdomain1 to subdomain2.

    Under above situation, is this a bounce for subdomain 1, and a bounce for subdomain2 as well?

     

    I think if they are counting bounce to each subdomain, then it is entry to each as well.

    Please help to clarify.

    Thank you.

    Andrey_Osadchuk
    Andrey_Osadchuk
    Level 10
    February 9, 2021
    "Domain A and Domain B all triggered to "Reportsuite1"
    H
    H_LAuthor
    Level 7
    February 11, 2021

    I thought it could be "the Bounce Rate is NOT calculated as they were two pages under a single domain." in the reply, is it?

    2 pages under a single domain, I got confused if it is "the Bounce Rate is calculated as they were two pages under a single domain“

    jantzen_b
    Adobe Employee
    jantzen_bAdobe Employee
    Adobe Employee
    February 11, 2021
    Do any of the answers below answer your initial question? If so, can you select one of them as the correct answer? If none of the answers already provided answer your question, can you provide additional information to better help the community solve your question?
    H
    H_LAuthor
    Level 7
    February 15, 2021
    @jantzen_b, not really, i haven't received further clarification to my further commented queries.
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