Bounce Rate -Distortion

[pradeep_07]

Hi,

I would like to understand how bounce rate is calculated in Adobe analytics. I was in assumption that bounce rate is single page visits/ Entries. But I could see there is lot of difference between actual bounce rate given by adobe  with my segment (single page visits/ Entries).

Please suggest if there is any other formula to calculate bounce rate.

[nilotpal]

Hi @pradeep_07,

Bounce Rate in Adobe Analytics is calculated by Bounces divided by Entries, where Bounce relates to the count of visits which includes exactly 1 hit.

Please note, Single page visits is not similar to Bounces. Say, if in a visit, a user fires both a page view and link tracking call, this visit won't qualify as a Bounce and hence, will impact Bounce Rate.

Hope this helps.

[rhythmd]

Hey @pradeep_07 

Here is a document https://training.osadchuka.com/blog/bounce-rate-in-adobe-analytics that gives more clarity on how bounces are also calculated using single page visits. 

-Rhythm

[yuhuisg · Accepted solution]

A search on any well known search engine would have yielded these 2 results from Adobe's documentation:

https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en

https://experienceleague.adobe.com/docs/analytics/components/metrics/bounces.html?lang=en

Bounces occur when a visit has one-and-only-one hit. If, in a single page, you send both a page view beacon and another beacon, e.g. custom link, then you're sending 2 hits, and that is not counted as a bounce.

You can use Calculated Metrics to create your own bounce rate based on Single Page Visits / Entries.