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pradeep_07
pradeep_07
Level 4
March 8, 2022
Solved

Bounce Rate -Distortion

  • March 8, 2022
  • 2 replies
  • 1482 views

Hi,

 

I would like to understand how bounce rate is calculated in Adobe analytics. I was in assumption that bounce rate is single page visits/ Entries. But I could see there is lot of difference between actual bounce rate given by adobe  with my segment (single page visits/ Entries).

 

Please suggest if there is any other formula to calculate bounce rate.

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Best answer by yuhuisg

A search on any well known search engine would have yielded these 2 results from Adobe's documentation:

https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en

https://experienceleague.adobe.com/docs/analytics/components/metrics/bounces.html?lang=en

Bounces occur when a visit has one-and-only-one hit. If, in a single page, you send both a page view beacon and another beacon, e.g. custom link, then you're sending 2 hits, and that is not counted as a bounce.

You can use Calculated Metrics to create your own bounce rate based on Single Page Visits / Entries.

2 replies

nilotpal
Adobe Employee
nilotpalAdobe Employee
Adobe Employee
March 8, 2022

Hi @pradeep_07,

 

Bounce Rate in Adobe Analytics is calculated by Bounces divided by Entries, where Bounce relates to the count of visits which includes exactly 1 hit.

 

Please note, Single page visits is not similar to Bounces. Say, if in a visit, a user fires both a page view and link tracking call, this visit won't qualify as a Bounce and hence, will impact Bounce Rate.

 

Hope this helps.

    R
    Adobe Employee
    rhythmdAdobe Employee
    Adobe Employee
    March 8, 2022

    Hey @pradeep_07 

    Here is a document https://training.osadchuka.com/blog/bounce-rate-in-adobe-analytics that gives more clarity on how bounces are also calculated using single page visits. 

    -Rhythm

    yuhuisg
    Community Advisor
    yuhuisgCommunity AdvisorAccepted solution
    Community Advisor
    March 9, 2022

    A search on any well known search engine would have yielded these 2 results from Adobe's documentation:

    https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en

    https://experienceleague.adobe.com/docs/analytics/components/metrics/bounces.html?lang=en

    Bounces occur when a visit has one-and-only-one hit. If, in a single page, you send both a page view beacon and another beacon, e.g. custom link, then you're sending 2 hits, and that is not counted as a bounce.

    You can use Calculated Metrics to create your own bounce rate based on Single Page Visits / Entries.

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