Bounce Rate calculation

[Francesco_Spamp]

Hello, 

I'd like some clarifications about some definitions on Adobe Analytics.

Here below what I found out on your on line resources:

• Bounces definition (https://marketing.adobe.com/resources/help/en_US/reference/metrics_bounces.html): A visit that consists of a single server call. For example, a single page visit is a bounce if a visitor does not interact with the page in a way that sends data to Adobe, such as clicking a link or a video start. If more than a single hit is received in a visit, a Bounce is not counted.

• Entries definition (https://marketing.adobe.com/resources/help/en_US/reference/metrics_entries.html):represents the number of times a given value is captured as the first value in a visit. Entries can occur only once per visit.

• Bounce rate definition (https://marketing.adobe.com/resources/help/en_US/reference/metrics_bounce_rate.html): Bounces divided by Entries

Bounce Rate does not include visits where multiple actions occurred on a single page. For example, a visit with a video view on a single page is a Single Access but not a Bounce.

1. So bounce rate it is calculated only for external traffic?
2. How we can calculate the occurrence of internal page views without visitor interactions with the page?

Regards

Francesco

[suneeshkachroo · Accepted solution]

1.So bounce rate it is calculated only for external traffic?

No Bounce is any visits which has single server call , the referrer value would not impact the processing of Bounce.

2.How we can calculate the occurrence of internal page views without visitor interactions with the page?

     Would request you to elaborate on "internal page views" ???

Tthanks

Saneesh

[garvitav6833916]

Can you please also answer 'how to aggregate bounce rate for some pages in Adobe Analytics'?

Because manual aggregation value doesn't match with that of which is shown in Adobe.

[Leyla]

Hello team,

Wanted to confirm my understanding on the Bounce. If a user clicks on the external link, that won't be accounted as a bounce. Is that correct? 

Thank you!