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Benoit_Augard
Benoit_Augard
Level 2
April 6, 2020
Solved

Big troubles with Natural search

  • April 6, 2020
  • 1 reply
  • 3635 views

Hello the community,

 

I have a trouble regarding the marketing channel analysis. All lot of my trafic is in referral even if this is in 7th postion.

The 1st one is paid search (and it's seems to be ok vs GA) but the second one is Natural search and I've just few visits vs GA.

This this our configuration :

 

 

 

When I look at workspace I have this report :

- marketing channel = referral /

- channel detail = google.com

- search engine = unspecified

 

First question : How can I correct it to put in SEO and not in referral ?

 

Second one : 90% of my orders are assigned to refferal (with a lt of bank site and despite the internal url parameters). what can I do ?

 

Best regards for your help

 

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Best answer by Andrey_Osadchuk

The screenshots look odd:

  • Only 9 Channels are set with the Rules but Workspace shows 13 Channels
  • The dimension that is set as a Channel Detail dimension does not look to be Referring Domain as the latter does not return "www." prefix. So it looks to be a custom variable, it's not clear how it's set.

The second criteria in SEO rule is not needed. I wonder how the Paid Search rule is set, maybe it's configured incorrectly and paid search is not getting intercepted before the Referral rule.

 

There are too many uncertainty in the shared input. I would advise to reread the documentation and then review not only the marketing channels, but also Paid Search detection rules.

 

Regarding the last questions, add the payment gates to internal filters to avoid conversion allocation to referrals.

1 reply

Andrey_Osadchuk
Andrey_OsadchukAccepted solution
Level 10
April 6, 2020

The screenshots look odd:

  • Only 9 Channels are set with the Rules but Workspace shows 13 Channels
  • The dimension that is set as a Channel Detail dimension does not look to be Referring Domain as the latter does not return "www." prefix. So it looks to be a custom variable, it's not clear how it's set.

The second criteria in SEO rule is not needed. I wonder how the Paid Search rule is set, maybe it's configured incorrectly and paid search is not getting intercepted before the Referral rule.

 

There are too many uncertainty in the shared input. I would advise to reread the documentation and then review not only the marketing channels, but also Paid Search detection rules.

 

Regarding the last questions, add the payment gates to internal filters to avoid conversion allocation to referrals.

Benoit_Augard
Benoit_AugardAuthor
Level 2
April 7, 2020

Andrey,

 

Thank for your advice, I will add new parameters. 

 

And regarding the rules for Paid search, do I deleted the option with tracking code ?

 

And for SEO I only let 

 

I do this and see you in 2 days 🙂

 

Best regards

 

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