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SOLVED

Average time on site vs Average session length (mobile)

unba2020
Level 2
Level 2

Hello,

 

I am looking at some of the "time spent" metrics in our mobile app site. 

I read the "Time Spent Overview Guide https://experienceleague.adobe.com/docs/analytics/components/metrics/time-spent.html?lang=en" but still don't really get the difference between the average time on site vs average session length.

 

Could anyone kindly give me some examples and help?

 

Thank you so much!

 

 

 

 

1 Accepted Solution
Garretth
Correct answer by
Level 2
Level 2

Average Session Length (mobile) gets compare to 'Average time on site' but it looks more aligned with the session based metric Time spent per visit (Seconds) which is defined as:

Total seconds spent / (visit-bounces)
Represents the average amount of time visitors interact with a specific dimension item during each visit.”

which is very similar to  ‘Total Session Length / (Launches – First Launches)’  If you think of 'first launch' as a bounce. These are both essentially saying (total time spent)/(# of visit based sessions where time is spent)

View solution in original post

2 Replies
Garretth
Correct answer by
Level 2
Level 2

Average Session Length (mobile) gets compare to 'Average time on site' but it looks more aligned with the session based metric Time spent per visit (Seconds) which is defined as:

Total seconds spent / (visit-bounces)
Represents the average amount of time visitors interact with a specific dimension item during each visit.”

which is very similar to  ‘Total Session Length / (Launches – First Launches)’  If you think of 'first launch' as a bounce. These are both essentially saying (total time spent)/(# of visit based sessions where time is spent)

View solution in original post