Average time on site vs Average session length (mobile) | Community
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Adobe Employee
October 14, 2021
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Average time on site vs Average session length (mobile)

  • October 14, 2021
  • 1 reply
  • 1607 views

Hello,

 

I am looking at some of the "time spent" metrics in our mobile app site. 

I read the "Time Spent Overview Guide https://experienceleague.adobe.com/docs/analytics/components/metrics/time-spent.html?lang=en" but still don't really get the difference between the average time on site vs average session length.

 

Could anyone kindly give me some examples and help?

 

Thank you so much!

 

 

 

 

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Best answer by Garretth

Average Session Length (mobile) gets compare to 'Average time on site' but it looks more aligned with the session based metric Time spent per visit (Seconds) which is defined as:

Total seconds spent / (visit-bounces)
Represents the average amount of time visitors interact with a specific dimension item during each visit.”

which is very similar to  ‘Total Session Length / (Launches – First Launches)’  If you think of 'first launch' as a bounce. These are both essentially saying (total time spent)/(# of visit based sessions where time is spent)

1 reply

GarretthAdobe EmployeeAccepted solution
Adobe Employee
November 1, 2021

Average Session Length (mobile) gets compare to 'Average time on site' but it looks more aligned with the session based metric Time spent per visit (Seconds) which is defined as:

Total seconds spent / (visit-bounces)
Represents the average amount of time visitors interact with a specific dimension item during each visit.”

which is very similar to  ‘Total Session Length / (Launches – First Launches)’  If you think of 'first launch' as a bounce. These are both essentially saying (total time spent)/(# of visit based sessions where time is spent)

UnjiBaAdobe EmployeeAuthor
Adobe Employee
November 2, 2021

Thank you so much!