Attribution IQ - Last Click Non-Direct | Community
Skip to main content
maciejb29447907
maciejb29447907
Level 2
July 27, 2018
Solved

Attribution IQ - Last Click Non-Direct

  • July 27, 2018
  • 1 reply
  • 1945 views

Hello Everyone,


Attribution IQ seems like a really cool feature. I would like to ask if it's possible to create a model which is used in some other analytics sollutions.

Last Click - Non-Direct

We would like to see how other marketing channel are performing while we ignore all direct visits. Anyone could help me if it's possible?

Thank you,
Maciek

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Gigazelle

There are two recommendations I'd have:

  • Disable 'override last touch channel' for Direct - this should be the case by default for newer report suites, but you can double check this in the Marketing Channel Manager in the Admin Console.
  • Segment out Direct - create a segment with the following definition:
    • Exclude all hits where marketing channel equals Direct

Between those two options, that should give you the data you're looking for.

1 reply

Gigazelle
Adobe Employee
GigazelleAdobe EmployeeAccepted solution
Adobe Employee
November 7, 2018

There are two recommendations I'd have:

  • Disable 'override last touch channel' for Direct - this should be the case by default for newer report suites, but you can double check this in the Marketing Channel Manager in the Admin Console.
  • Segment out Direct - create a segment with the following definition:
    • Exclude all hits where marketing channel equals Direct

Between those two options, that should give you the data you're looking for.

    Terms & ConditionsAccessibility statement

    Loading footer...