At what point is a visit or view registered as a visit or views in Adobe Analytics

[Sean54]

HI there, 

I was reviewing facebook ads link clicks to landing page views and then looking at adobe page visits on our website. 

im trying to understand what may be causing the large drop off ratio. 

I noticed (on Google lighthouse) that there are some elements on the website thats are causing the website to take longer page load times. 

This got me to thinking, how exactly does Adobe registering a page visit:

1. is this when a URL is loaded

2. is this when all elements or most of page has loaded.

It would be great to have a clear definition of when a 'visit' or "page view" is actually registered by Adobe. 

As this might help solve why such a big drop off between people clicking on ad links, and a page visit being registered by Adobe analytics.

105K Facebook link clicks / 22.3K adobe "page visits" 

[yuhuisg · Accepted solution]

A Page View is tracked to Adobe Analytics when your web page runs the s.t() code. If you're using AEP Tags (a.k.a. Adobe Launch) as your tag manager, then you might be running a "Send Beacon" action of page view type from a rule, and that runs the s.t() code. This is also documented at https://experienceleague.adobe.com/docs/analytics/components/metrics/page-views.html?lang=en#how-thi....

The definition of a Visit is documented at https://experienceleague.adobe.com/docs/analytics/components/metrics/visits.html?lang=en#how-this-me....

Also, don't expect Facebook's link clicks to always equal or be very similar to Adobe Analytics' page views. Aside from the obvious issue of them being 2 different measurement systems, there could be other technical reasons why a link click doesn't result in a page view, e.g. if the user stops the page from loading before the s.t() call could be made. This is a prevalent problem when comparing data from advertising systems (including Google Ads) and analytics systems (including Google Analytics).