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ArturRu
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June 22, 2020
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Analytics Mobile SDKs - general understanding, listvars/props and lifecycle metrics

  • June 22, 2020
  • 1 reply
  • 1708 views

Hi community,

during the last days I tried to get a better understanding of the “new” Analytics Mobile Tracking (Mobile SDK) since I am only familiar with Adobe Mobile Services. I have a couple of questions and hope you can help me:


General understanding: It took me quite a while to understand that Adobe Launch is not used to map props/eVars/events for Adobe Analytics Mobile tracking (the only website I found this information is this one: https://docs.adobe.com/content/help/en/core-services-learn/implementing-in-mobile-ios-objective-c-apps-with-launch/implement-solutions/analytics.html).

So, I would like to ensure I understood the whole workflow correctly:

  • A mobile app implements the Adobe Mobile SDK as mentioned here: https://aep-sdks.gitbook.io/docs/
  • Adobe Launch is ONLY used to install extensions (like the Mobile Core, Analytics, Target, etc.) on the App. No variable mapping for Analytics is done in Launch (as it was done in Adobe Mobile Services).
  • If Analytics should be used for the App, developers implement AppStates / AppActions / Lifecycle Metrics / Product variable as needed. Is there anything else needed for Analytics?
  • In Adobe Analytics variable / event mapping is done by Processing Rules (for the according Report Suite).

If I got the workflow right, I have a few questions:

    1. listvars / listprops are only defined in the Report Suite settings – no additional adjustment (as it was in Adobe Mobile Services) is needed?
    2. Where and how can I define lifecycle metrics in Adobe Analytics? Or are they captured automatically in the moment they are set in the application?
    3. Is there anything I should know if the app is using “https”?
    4. Is there anything I should know if I want to use the same Report Suite in a project for App & Webtracking?

Thanks a lot!

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Best answer by VaniBhemarasetty

Hi, 

 

Please also visit these links on adobe analytics implementation on mobile applications, 

Please find my comments against each question asked, 

  • The workflow seems to be right, however there might be some minor changes while actually implementing analytics on the mobile applications, (https://aep-sdks.gitbook.io/docs/ ) is the right documentation to start off with
  • Adobe Launch can used to fire rules even for mobile applications as well, apart from configuring extensions
  • If Analytics should be used for the App, developers implement AppStates / AppActions / Lifecycle Metrics / Product variable as needed. Is there anything else needed for Analytics?- It depends on different business requirements, Best suggestion would be to design an SDR for analytics implementation on mobile applications, Please refer to this link to understand SDR better (https://docs.adobe.com/content/help/en/analytics/implementation/prepare/solution-design.html)
  • listvars / listprops are only defined in the Report Suite settings 

      - Yes, the mapping is done in report suite settings in Adobe analytics , Admin section

  • Where and how can I define lifecycle metrics in Adobe Analytics? Or are they captured automatically in the moment they are set in the application? 

      - Yes, all the life cycle metrics are reported in adobe analytics, once the lifecycle module is configured in the          app code

  • Is there anything I should know if I want to use the same Report Suite in a project for App & Webtracking?- Best practice would be to use two report suites for website tracking and mobile applications. However, both mobile application and website tracking can also be reported in a single report suite

Thanks

 

 

1 reply

VaniBhemarasetty
Adobe Employee
VaniBhemarasettyAdobe EmployeeAccepted solution
Adobe Employee
June 22, 2020

Hi, 

 

Please also visit these links on adobe analytics implementation on mobile applications, 

Please find my comments against each question asked, 

  • The workflow seems to be right, however there might be some minor changes while actually implementing analytics on the mobile applications, (https://aep-sdks.gitbook.io/docs/ ) is the right documentation to start off with
  • Adobe Launch can used to fire rules even for mobile applications as well, apart from configuring extensions
  • If Analytics should be used for the App, developers implement AppStates / AppActions / Lifecycle Metrics / Product variable as needed. Is there anything else needed for Analytics?- It depends on different business requirements, Best suggestion would be to design an SDR for analytics implementation on mobile applications, Please refer to this link to understand SDR better (https://docs.adobe.com/content/help/en/analytics/implementation/prepare/solution-design.html)
  • listvars / listprops are only defined in the Report Suite settings 

      - Yes, the mapping is done in report suite settings in Adobe analytics , Admin section

  • Where and how can I define lifecycle metrics in Adobe Analytics? Or are they captured automatically in the moment they are set in the application? 

      - Yes, all the life cycle metrics are reported in adobe analytics, once the lifecycle module is configured in the          app code

  • Is there anything I should know if I want to use the same Report Suite in a project for App & Webtracking?- Best practice would be to use two report suites for website tracking and mobile applications. However, both mobile application and website tracking can also be reported in a single report suite

Thanks

 

 

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