Analytics 15% discrepancy compared to backend database
Hi all,
We currently have an issue that is we have a ReportSuite for a production environment that is being utilized by two websites. One website is using DTM and the other is using javascript. Now the issue is that the website using the java script is having a 15% discrepancy in confirmed purchases versus what is in the database (ex. out of 100 purchases only 75 purchases are logged in analytics on average), the website using the DTM has only 1% discrepancy. My question here is that why is this happening? is there a browser issue/limitation to some users and these are unable to send the tags to analytics? Below is the sample script format of what the problem site is sending. Appreciate your response as we are having big issues with our marketing
<script>
var s_account = "Prod reportsuite";
var s_c_charSet = "UTF-8";
var s_c_linkInternalFilters = "javascript:,travelguard us,#";
var s_c_busUnit = "Property & Casualty";
var s_c_formList = "";
</script>
<script defer="defer" src="/us/Scripts/s_code.js"></script>
<script>
$(function(){
s.eVar28 = "tg us GPP";
s.eVar31 = "us";
s.eVar33 = "en";
s.channel = "personal";
s.prop2 = "personal:travel";
s.prop3 = " ";
s.prop28 = "tg us GPP";
s.prop29 = "property-and-casualty";
s.prop31 = "us";
s.prop33 = "en";
s.prop34 = "Travel";
s.eVar61 = "tgGPP";
s.eVar63 = "";
s.events = "scOpen";
s.eVar64 = "tgdirect/defaultlisting/state-selector";
s.eVar20 = "Travel Insurance";
s.pageName = "Travel Guard US:GPP:state-selector";
var temp1 = document.cookie;
if ((temp1.toLowerCase().indexOf('_agent') >= 0) )
{
s.eVar67 = "GPP_agent";
s.prop67 = "GPP_agent";
}
else{
s.eVar67 = "GPP_direct";
s.prop67 = "GPP_direct";
}
s.getAndPersistValue(s.prop67,'s_pers_prop19',1825);
var s_code = s.t(); if (s_code) document.write(s_code);
});
</script>
