AI Driven Search Traffic

[hooising]

Hi,

      May I know if AI driven search traffic such as from Perplexity.ai, Gemini, Chatgpt, Bing chat, Gemini and others are categorized as search engines in Adobe Analytic reports?

Regards,

Hooi Sing

[Bhoomika_S · Accepted solution]

@hooising While they might not be inherently categorized as search engines by default, you can customize tracking parameters and classifications within Adobe Analytics to accurately categorize and analyze this type of traffic according to specific needs and definitions.

Hope this article helps!
https://experienceleague.adobe.com/en/docs/experience-cloud-kcs/kbarticles/ka-19642

[hooising]

Hi @Bhoomika_S ,

             Thank you so much for your reply! It make senses and looks like I can check out AI search engine traffic via referrer visits for now.

             Thanks for sharing the article!

Regards,

Hooi Sing