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Advertising Analytics - AMO Classification Issue

Forum|Forum|6 years ago
September 25, 2019
6 replies
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Hi - We have implemented Advertising Analytics for Adobe Analytics and the AMO ID and respective metrics are coming through as expected (AMO Impressions, AMO Cost, AMO Clicks, etc). The issue we have is that the AMO classification variables (Account, Ad Type, Keyword, etc) are not being set and are all showing 'unspecified'. I searched all the documentation and help files and do not see any set up or configuration steps that we may have missed. Everything leads me to believe that this classification is set up by default upon configuring the report suite. Any help would be appreciated.

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Best answer by Urs_Boller

have you selected manual or automated appending of the query string parameter? basically all traffic that arrives from the google ads account should have an additional parameter "s_kwcid". what you can do to check:

a) create a table and see if you have "AMO ID" with "occurrences"? if there are no occurrences, you have an issue in tagging the links in the ad account

b) create a processing rule and write the parameter "s_kwcid" in a prop. just to see if you really do not get any values on the incoming links

if you have occurrences and you have waited some days after setup and the first incoming traffic, reach out to CC to check the setup in the backend

Urs_Boller

Accepted solution

Community Advisor

have you selected manual or automated appending of the query string parameter? basically all traffic that arrives from the google ads account should have an additional parameter "s_kwcid". what you can do to check:

a) create a table and see if you have "AMO ID" with "occurrences"? if there are no occurrences, you have an issue in tagging the links in the ad account

b) create a processing rule and write the parameter "s_kwcid" in a prop. just to see if you really do not get any values on the incoming links

if you have occurrences and you have waited some days after setup and the first incoming traffic, reach out to CC to check the setup in the backend

JyotiSharmaV

Community Advisor

@urs_boller Does configuring Advertising Analytics interferes with the existing metrics and dimensions? Can we configure Advertising Analytics mapped to the production main website's report suite? Only concern is it will not hamper any other metrics and dimension of the main website's report suite?

B

BrettFo1Author

The parameter is on the links and is getting assigned to the AMO ID. We are also able to see Occurrences and other Metrics for the AMO ID such as Cost, CPC, etc. The only issue we have is the other AMO variables (classification) are not getting assigned.

Urs_Boller

Community Advisor

I would suggest to contact ClientCare - there seems to be something wrong. the only case where it didn't work for me were google display ads (setup in the same google ads account but they are not search ads!)

B

BrettFo1Author

Thanks - I do have a ticket opened with client care and am waiting to hear back from them.

adamt16229560

Level 2

@brettfo1 did you resolve this issue? I'm currently seeing the same thing - I have one integration that was set up a while ago which is working fine, but the ones I've added over the past few days are all coming through as unspecified.

jantzen_b

Adobe Employee

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