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Adobe Launch - Track Video Engagement - Youtube

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Level 2

Hi Everyone,

I am trying to track YouTube video engagement on the complete site. Below are the things which I am trying to capture using Launch. Can some one help me here on how to go about doing this.

Note: Customer is not ready to use Heartbeat  to capture this info so do we have any custom script to achieve this?

          

Track Video Engagement
I Want   To Track Video Views
I Want   To Track Time Spent
I Want   To Track Percentage Of Videos Watched Completely
I Want   To Track Number Of Videos That Were Clicked
I Want   To Track Videos By Title

  1. I Want To Track Video Views
  2. I Want To Track Time Spent
  3. I Want To Track Percentage Of Videos Watched Completely
  4. I Want To Track Number Of Videos That Were Clicked
  5. I Want To Track Videos By Title
1 Accepted Solution

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Correct answer by
Community Advisor

Hey,

Option 1: use Adobe Media Analytics for Audio and Video extension. However It uses media heartbeat tracker.

Option 2: use custom implementation in Launch (same as DTM) - How to track youtube videos using DTM?

Thanks,

Asheesh

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4 Replies

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Correct answer by
Community Advisor

Hey,

Option 1: use Adobe Media Analytics for Audio and Video extension. However It uses media heartbeat tracker.

Option 2: use custom implementation in Launch (same as DTM) - How to track youtube videos using DTM?

Thanks,

Asheesh

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Level 9

Unfortunately, the Adobe Media Analytics extension does nothing more than set up the heartbeat code and instances.... it does nothing to actually track anything, and the documentation is SEVERELY lacking. :/

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Level 3
  1. I Want To Track Video Views
  2. I Want To Track Time Spent
  3. I Want To Track Percentage Of Videos Watched Completely
  4. I Want To Track Number Of Videos That Were Clicked
  5. I Want To Track Videos By Title

 

  1. I Want To Track Video Views: create a custom data element (video name) that looks at a set custom dom attribute you set on the video code, and let it capture the name /video ID. Then create an event-based rule that triggers on Media Time Played and sets the video name in your custom eVar, and trigger an s.tl beacon with an event counter ++.  note// this applies for number 5

  2. I Want To Track Time Spent
  3. I Want To Track Percentage Of Videos Watched Completely: number 2 and 3 sound like the same thing, so you can set up milestones using percentages, for example, use Media Time Played on you event-based rule to trigger when video has played for 25%, 50%, 75% and for Video Completes create another event-based rule and use Media Ended then capture video name together with a custom event counter note// always capture the pageName as well on all steps

  4. I Want To Track Number Of Videos That Were Clicked: on the play button use an Event-based rule that looks at clicks and applies a custom event counter. 

    This sounds too much but it's way easier than trying to use the extensions.