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SOLVED

Adobe Launch - Track Video Engagement - Youtube

srijithkumarkb
Level 2
Level 2

Hi Everyone,

I am trying to track YouTube video engagement on the complete site. Below are the things which I am trying to capture using Launch. Can some one help me here on how to go about doing this.

Note: Customer is not ready to use Heartbeat  to capture this info so do we have any custom script to achieve this?

          

Track Video Engagement
I Want   To Track Video Views
I Want   To Track Time Spent
I Want   To Track Percentage Of Videos Watched Completely
I Want   To Track Number Of Videos That Were Clicked
I Want   To Track Videos By Title

  1. I Want To Track Video Views
  2. I Want To Track Time Spent
  3. I Want To Track Percentage Of Videos Watched Completely
  4. I Want To Track Number Of Videos That Were Clicked
  5. I Want To Track Videos By Title
1 Accepted Solution
Asheesh_Pandey
Correct answer by
Community Advisor
Community Advisor

Hey,

Option 1: use Adobe Media Analytics for Audio and Video extension. However It uses media heartbeat tracker.

Option 2: use custom implementation in Launch (same as DTM) - How to track youtube videos using DTM?

Thanks,

Asheesh

View solution in original post

4 Replies
Asheesh_Pandey
Correct answer by
Community Advisor
Community Advisor

Hey,

Option 1: use Adobe Media Analytics for Audio and Video extension. However It uses media heartbeat tracker.

Option 2: use custom implementation in Launch (same as DTM) - How to track youtube videos using DTM?

Thanks,

Asheesh

View solution in original post

Jennifer_Kunz
Community Advisor
Community Advisor

Unfortunately, the Adobe Media Analytics extension does nothing more than set up the heartbeat code and instances.... it does nothing to actually track anything, and the documentation is SEVERELY lacking. 😕

keithb81089125
Level 3
Level 3
  1. I Want To Track Video Views
  2. I Want To Track Time Spent
  3. I Want To Track Percentage Of Videos Watched Completely
  4. I Want To Track Number Of Videos That Were Clicked
  5. I Want To Track Videos By Title

 

  1. I Want To Track Video Views: create a custom data element (video name) that looks at a set custom dom attribute you set on the video code, and let it capture the name /video ID. Then create an event-based rule that triggers on Media Time Played and sets the video name in your custom eVar, and trigger an s.tl beacon with an event counter ++.  note// this applies for number 5

  2. I Want To Track Time Spent
  3. I Want To Track Percentage Of Videos Watched Completely: number 2 and 3 sound like the same thing, so you can set up milestones using percentages, for example, use Media Time Played on you event-based rule to trigger when video has played for 25%, 50%, 75% and for Video Completes create another event-based rule and use Media Ended then capture video name together with a custom event counter note// always capture the pageName as well on all steps

  4. I Want To Track Number Of Videos That Were Clicked: on the play button use an Event-based rule that looks at clicks and applies a custom event counter. 

    This sounds too much but it's way easier than trying to use the extensions.