Adobe Launch Migration has caused an increase Direct Marketing Channels | Community
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kf920502
April 13, 2021
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Adobe Launch Migration has caused an increase Direct Marketing Channels

  • April 13, 2021
  • 3 replies
  • 1568 views

Hello,

 

As part of the Adobe Launch Migration (from DTM), I have noticed a shift in marketing channel split. After go live, I have seen an increase in the % of traffic in direct marketing channel. There is a slight decrease in cross-domain traffic but it doesn't account for the same increase in direct. 

 

I believe more visits are now attributed to both Direct and other marketing channels. 

 

Note: 

Direct: no referrer, no tracking code and is the first page of the visit

Cross Domain: specific referrers owned by the client

 

Any ideas about what might have happened would be great!

 

Thanks

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    Best answer by yuhuisg

    Are you using the Experience Cloud ID service to identify your unique visitors? If so, have you implemented the ECID extension in Launch?

    3 replies

    PratheepArunRaj
    Community Advisor and Adobe Champion
    PratheepArunRajCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    April 13, 2021

    Dear kf920502,

    Did you do any updates to the Analytics Server? Change in server name might migrate the visitors to the new domain and might be because of the same. Can you confirm?

    Thank You, Pratheep Arun Raj

    Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
      K
      kf920502Author
      April 13, 2021

      Hi Pratheep, I haven't changed anything in the analytics server 

      yuhuisg
      Community Advisor
      yuhuisgCommunity AdvisorAccepted solution
      Community Advisor
      April 13, 2021

      Are you using the Experience Cloud ID service to identify your unique visitors? If so, have you implemented the ECID extension in Launch?

        K
        kf920502Author
        April 13, 2021
        Hello, yes I have implemented the extension in Launch
        jantzen_b
        Adobe Employee
        jantzen_bAdobe Employee
        Adobe Employee
        July 20, 2021
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