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IA84
IA84
September 13, 2018
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Adobe Audiences for Remarketing on Google Display Network (GDN)

  • September 13, 2018
  • 3 replies
  • 3698 views

hi all,

my client is switching from google analytics to adobe analytics. all the pages have now adobe integrated.

I need to start doing remarketing on google based on adobe audiences. I know that there are some posts about remarketing for search, but i also need to do remarketing on GDN.

Could anyone advice me about how we can do it, if it is possible?

Thank you in advance.

Ivo

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    Best answer by Roman_Gazarek

    You cannot link Adobe Analytics account to your Google Ads account and share segments or conversions the way you know from Google Analytics.

    It is possible to send segments to Google Ads using Adobe Audience Manager - Send Segments to a Google AdWords Remarketing List.

    3 replies

    Roman_Gazarek
    Roman_GazarekAccepted solution
    Level 3
    September 13, 2018

    You cannot link Adobe Analytics account to your Google Ads account and share segments or conversions the way you know from Google Analytics.

    It is possible to send segments to Google Ads using Adobe Audience Manager - Send Segments to a Google AdWords Remarketing List.

      IA84
      IA84Author
      September 13, 2018

      Hi Roman,

      i've seen that information previously, but it says there that it Applies to paid search only.

      Once I need to apply it for display do you have any suggestion? ​

      Thank you so much.

      Ivo

      IA84
      IA84Author
      September 19, 2018

      Any other feedback or recommendation?

      Kind regards

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