Adobe Anatlycis Paid Media Visit Drop

Hey @daphnengptm ,

I think seasonality is very relevant to the industry as well. For example, if it's a B2B industry, it would only see most of the traffic during weekdays and office days and less on public holidays. Whereas if it's for example a pizza store, you will get most of the traffic during holidays. Unless there is a technical issue, I would say to look into past data and see if the behavior is consistent? Probably it's worth checking the trend of similar industries across globe and of course while taking seasonality in perspective.

It's an interesting discussion nonetheless and I would love to hear what other community experts think!

 Thanks for stirring up the conversation. 🙂

Cheers,

Isha

Like @isha__gupta said, seasonality is likely a big factor. Other things I would check:

Is your overall site traffic down as well? Basically, could it be something impacting the whole site, or just the campaign. Check other campaigns to see if they have lower traffic now compared to before as well.

Has anything changed with tracking permissions? Was a new option added to opt out of tracking in some regions?

What are you using to measure the campaign? If you're using the instances metric, then it likely isn't an impact. But if you have something like visits, then you need to consider the persistence of the campaign. Does it persist beyond the end of the visit? If it does, then a lot of your traffic from before the break could be due to persistence and not new hits.