Adobe Analytics marketing reports and Analytics | Community
Skip to main content
balakrishnad501
balakrishnad501
Level 2
November 21, 2016
Solved

Adobe Analytics marketing reports and Analytics

  • November 21, 2016
  • 1 reply
  • 1480 views

Hi Team,

I'm a beginner to adobe analytics. I have very basic questions as below: 

what is the difference between Metrics, evars, s.Props and Dimensions elaborate?

Does Evar is not a conversion metric ? what is evar and prop?

How many reports can we download through site catalyst?

Thanks in Advance!

Regards,

Balakrishna

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Suhail_Parkar

Hi Bala,

Below are the answers to your questions:

Metrics - A metric is a structure that specifies the type of event data captured in the report (more details - https://marketing.adobe.com/resources/help/en_US/reference/metrics.html)

eVar - The eVar variables are used for building custom reports (for conversion)

prop - Property (prop) variables are used for building custom reports within the Traffic Module

Dimension -  It define as “a component or category of data. Metrics (counts and ratios) are measured across dimensions.” Dimensions can be a variety of attributes such as search engine, country, page, referring domain, date/time, keyword, etc. Dimensions are expressed as textual values. For example, California, Utah, Virginia, and New York would be textual values of the US States dimension

Hope this helps.

Best,

-Suhail Parkar

1 reply

Suhail_Parkar
Suhail_ParkarAccepted solution
Level 3
November 22, 2016

Hi Bala,

Below are the answers to your questions:

Metrics - A metric is a structure that specifies the type of event data captured in the report (more details - https://marketing.adobe.com/resources/help/en_US/reference/metrics.html)

eVar - The eVar variables are used for building custom reports (for conversion)

prop - Property (prop) variables are used for building custom reports within the Traffic Module

Dimension -  It define as “a component or category of data. Metrics (counts and ratios) are measured across dimensions.” Dimensions can be a variety of attributes such as search engine, country, page, referring domain, date/time, keyword, etc. Dimensions are expressed as textual values. For example, California, Utah, Virginia, and New York would be textual values of the US States dimension

Hope this helps.

Best,

-Suhail Parkar

Terms & ConditionsAccessibility statement

Loading footer...