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Amruthesh_AG
Community Advisor
Amruthesh_AGCommunity Advisor
Community Advisor
December 30, 2024
Question

Adobe analytics IP address collection type

  • December 30, 2024
  • 2 replies
  • 1280 views

Hi Folks,

 

Can someone clarify will adobe capture visitor IP address when server call hit report suite? what kind of IP address will get capture by adobe is it static or public IP address?

2 replies

Harveer_SinghGi1
Community Advisor
Harveer_SinghGi1Community Advisor
Community Advisor
December 30, 2024

Hi @amruthesh_ag ,

Adobe Analytics does collect the public IP of the user but this information is only available in Data Warehouse and Data Feeds. Moreover, if you want to restrict the IP collection you have option to use IP Obfuscation feature available in Adobe Analytics.

MandyGeorge
Community Advisor and Adobe Champion
MandyGeorgeCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
December 30, 2024

@amruthesh_ag, building off the previous response, you can use IP address in workspace if you pass it into a prop/evar using processing rules. Same with user agent and a few other page related variables. 

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    December 30, 2024

    However, you might want to check with your company policies around privacy before capturing the IP address as a dimension. Part of the reason this is only available in the "deep" data is to ensure that the data must be specifically sought out by authorized individuals.

     

    If you collect the IP address via processing rules, I don't know if this happens before or after obfuscation.. so if it becomes a legal issue to hide the IP address vis these settings, and you happen to be collecting it un-obfuscated into a dimension then you could be liable for not adhering to your company's legal compliance...

      Sukrity_Wadhwa
      Community Manager
      Sukrity_WadhwaCommunity Manager
      Community Manager
      March 3, 2025

      Hi @amruthesh_ag,

      Were you able to resolve this query with the help of the provided solutions, or do you still need further assistance? Please let us know. If any of the answers were helpful in moving you closer to a resolution, even partially, we encourage you to mark the one that helped the most as the 'Correct Reply.'
      Thank you!

      Sukrity Wadhwa
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