Adobe Analytics Curriculum for Education
Hello. I’m a professor at the University of Kansas teaching a social media metrics course this semester and using part of the Adobe Analytics curriculum (touted here: https://news.adobe.com/news/news-details/2021/Adobe-Launches-Adobe-Analytics-for-Higher-Education-to-Advance-Digital-Literacy/default.aspx).
I have questions related to the administration of our Adobe Analytics accounts:
1). Are the account levels for students and instructors the same? For example, is there a way for instructors to oversee students’ accounts?
2). What is the best way for students to sign up for their accounts? Does everyone (students and instructors) sign up here: https://experienceleague.adobe.com/landing/analytics-university?
3). Does anyone in higher ed have feedback about the core curriculum (PDF and videos) and demo data? Students will be asked to complete part of the Adobe Analytics curriculum with additional reports tailored to segmenting social media visitor behaviors. I'm wondering if the data reporting and visualization are mainly observational-type reports like Google Analytics or whether diagnostic and predictive analyses can also be run with the basic demo data. Many years ago, I used Omniture but it's been a while, so I'm hoping the platform is as good as I remember.
Thanks for any insight you can share!