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Adobe Analytics & Apples Ask Not to Track

carlctm
Level 1
Level 1

Hello,

 

I was wondering if anyone has any experience with Cookie Walls / Consent and Apple's new ask not to track feature. Our native app was rejected by Apple because we still display a Cookie Consent wall after a customer has selected 'Ask App Not to Track'. However we take issue with this as the Ask Not to Track question is specific to tracking activity across other apps and websites. So you could say no to this but still allow Adobe Analytics as we are not tracking cross website / app. Anyone have similar experiences? Does anyone out there have a 'Cookie Wall' on their native mobile app? Or did you have to remove it for similar reasons?

 

Thanks!

1 Reply
shayo28675173
Employee
Employee

@carlctm if it's helpful Adobe has published an FAQ related to Apple's App Tracking Transparency framework. Quoting that page "Apple’s ATT framework should not impact your organization’s usage of Adobe Analytics if the data collected by Adobe Analytics is not shared with another organization for the purpose of tracking a user across different apps and/or websites. For example, user data collected by Adobe Analytics on your organization’s mobile platform can be shared with your organization or within other Adobe services you may license, without requiring user permission, because user data is being shared internally or by your organization."

 

Ultimately the interpretation of the regulation is up to you and to Apple. But at least conceptually it seems possible there is some kind of tracking that is not covered by ATT consent so would require additional consent, if you deem that consent is required.