Adobe Analyticsとweb広告管理画面側での数値の乖離 | Community
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January 13, 2023
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Adobe Analyticsとweb広告管理画面側での数値の乖離

  • January 13, 2023
  • 1 reply
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google広告出稿しているページの、流入数やコンバージョンなどをAdobe Analytics(以降AA)で分析しています。

 

(AAを使用しやりたいことと)

①google広告からの流入数(広告管理画面・AAで確認)

②ページの全流入数(AAで確認)

⇒②のうち①が何割を占めるかを確認

 

google広告管理画面上でのクリック数がAAで計測されたページの訪問数を大幅に上回っている状況です。

(①が②を上回っているという意味)

この原因と解決方法を伺いたいです。

 

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Best answer by seanrobinson

Hi @tada-k, there's a number of links that you might find helpful in this post. Take a look and see if this is what you're looking for.

 

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/google-ads-campaigns-into-adobe-analytics/td-p/442775

1 reply

seanrobinson
Adobe Employee
seanrobinsonAdobe EmployeeAccepted solution
Adobe Employee
January 25, 2023

Hi @tada-k, there's a number of links that you might find helpful in this post. Take a look and see if this is what you're looking for.

 

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/google-ads-campaigns-into-adobe-analytics/td-p/442775