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Adobe Analyticsとweb広告管理画面側での数値の乖離

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Level 1

google広告出稿しているページの、流入数やコンバージョンなどをAdobe Analytics(以降AA)で分析しています。

 

(AAを使用しやりたいことと)

①google広告からの流入数(広告管理画面・AAで確認)

②ページの全流入数(AAで確認)

⇒②のうち①が何割を占めるかを確認

 

google広告管理画面上でのクリック数がAAで計測されたページの訪問数を大幅に上回っている状況です。

(①が②を上回っているという意味)

この原因と解決方法を伺いたいです。

 

1 Accepted Solution

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Correct answer by
Administrator

Hi @tada-k, there's a number of links that you might find helpful in this post. Take a look and see if this is what you're looking for.

 

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/google-ads-campaigns-into...

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1 Reply

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Correct answer by
Administrator

Hi @tada-k, there's a number of links that you might find helpful in this post. Take a look and see if this is what you're looking for.

 

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/google-ads-campaigns-into...