From all the investigation and conversations I've had and seen, this issue appears to be some sort of shifting of column data....
Even the so called "clean" data (where the data appears to be ours), is correlating incorrectly... values that only exist on our articles are showing on our home page URL for instance...
It appears to me that for the effected time of the issue, entire columns of data shifted up or down...
Basically something that looks like:
So if I was Company 2, my page 3 has someone else's value, and my page 4 has the value that should have been on my page 3... However, none of us can see which fields shifted, in what direction, or how far they shifted...
Because of this, I currently don't trust any of the data for the affected period, letting my organization know, that data in the time frame isn't currently trustworthy.
Luckily, I already had my Virtual Report Suites set up with what I call my "clean data" segment, and I added an exclusion for the hours in which the issue was active, so that no one is looking at the corrupted data.
The times are adjusted to my reporting suite time zone (which is in Eastern Time)
I will remove this after the data has been reprocessed (which I assume will take some time given the 21 hours impacting all clients (this is a lot of data to purge and re-process which new data is coming in).
It would make sense that it's the post data that is impacted, this is the data that is actually processed, and the most likely place for a shift to occur.
@nitesh__anwani when you checked your raw data feeds, were those from before the "unknown" fix was applied to try and hide garbage data, or did you re-pull the raw data feeds post this data fix?
