Ability to convert an engagement metric to a conversion goal?

[st311]

I'm wondering if it is possible to convert engagement metrics such such as bounce rate to a conversion goal (eVar)?  My team wants to use eVar with an existing solution we have in place, and want to know if this is a possibility, and/or if there are any limitations or caveats we should be aware of?

Thanks in advance for your help.

[brian_au · Accepted solution]

It is not possible to convert a metric into a different variable type, but I recommend you explore segmentation and calculated metrics to see if those Adobe Analytics features will meet your requirements.

Best,

Brian