Abandonment rate showing more than 100% when used with product classification variable. | Community
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aagk123
Level 5
August 17, 2022
Question

Abandonment rate showing more than 100% when used with product classification variable.

  • August 17, 2022
  • 1 reply
  • 1894 views
We have a report where we track visitor abandonment rate in page. For example when user moves from cart page to payment detail page. We use calculated metric to calculate this and the formula is page B (visits) / Page A (visits). This will tell how many users will moved from page A to page B and we get this as percentage. When I use this metric against "Day" dimension we get number within 100% but when I use the same calculated metric with classification dimension which gets tied to product variable we are seeing numbers more than 100%. Can somebody help where am I making a mistake?
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1 reply

MandyGeorge
Community Advisor and Adobe Champion
MandyGeorgeCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
August 17, 2022

I had the same issue with a similar process. For us, we had a form users can start and then submit on the website, when we tried to calculate submit %, we had the same issue as yours above (by day it was fine, but by service name we got over 100%). We discovered that this because people can come back to the submitted page more than once (either reloading it, or navigating away and then navigating back to it later).

 

Our solution was to make a segment that insists that users started the form before the submit happened. You could try making a segment to put around Page B that is something like "page A then within 1 pageview Page B", and add that segment to your metric.

 

A
aagk123Author
Level 5
August 23, 2022

I guess thats how we have done it.

 

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