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AshwinC5I
Level 2
January 23, 2025
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Abandon Cart is it on session level

  • January 23, 2025
  • 2 replies
  • 584 views

Hi could anyone help me answer this question 

 

Abandon Cart

# Visitors added items to their cart but did not complete the purchase.

 

Is abandon cart is on session level or it will be on the abandon cart till the user makes the purchase.

Best answer by Isha__Gupta

Hi @ashwinc5i ,

Adding to what @harveer_singhgi1 has mentioned, if you are looking to create a segment specific to your definition, you would have to create another segment and keep the container Visitor level.

 

Visit Level Segment - Implies that a visitor has added a product to the cart and has not purchased in same visit but will not account for visitors who have purchased the product in later visits.

 

Visitor Level - Implies incomplete conversions by visitor across all their visits.

 

I'd like to mention one caveat here, that a visitor level segment will account for users who have not completed the purchase on the same device/browser. As visitor metric in Adobe Analytics is specific to browser cookie, if a user adds a product on one device and completes on another device, the user will still be counted here.

 

Hope this helps!

Best,

Isha

2 replies

Harveer_SinghGi1
Community Advisor
Harveer_SinghGi1Community Advisor
Community Advisor
January 23, 2025

Hi @ashwinc5i ,

I believe you are talking about standard segment provided by Adobe,

If that is the case then looking at the definition of this segment you'll find it is visit/session level segment,

Cheers!

    Isha__Gupta
    Community Advisor and Adobe Champion
    Isha__GuptaCommunity Advisor and Adobe ChampionAccepted solution
    Community Advisor and Adobe Champion
    January 23, 2025

    Hi @ashwinc5i ,

    Adding to what @harveer_singhgi1 has mentioned, if you are looking to create a segment specific to your definition, you would have to create another segment and keep the container Visitor level.

     

    Visit Level Segment - Implies that a visitor has added a product to the cart and has not purchased in same visit but will not account for visitors who have purchased the product in later visits.

     

    Visitor Level - Implies incomplete conversions by visitor across all their visits.

     

    I'd like to mention one caveat here, that a visitor level segment will account for users who have not completed the purchase on the same device/browser. As visitor metric in Adobe Analytics is specific to browser cookie, if a user adds a product on one device and completes on another device, the user will still be counted here.

     

    Hope this helps!

    Best,

    Isha

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