AA advertising analytics | Community
Skip to main content
tg86
tg86
October 19, 2019
Solved

AA advertising analytics

  • October 19, 2019
  • 4 replies
  • 5182 views

Hi the Documentation for AA advertising analytics is very ambiguous:

in the opening paragraph below it states first Google Search, then goes on to say second GOOGLE Adwords and DFA now renamed to Google Search 360 and Google Display 360 respectively. My question:  Will AAAA bring in the Google Display 360 data? is it only search data or will it include Display360 too previously AKA Google/Doubleclick DFA.

"Advertising Analytics lets you see all your Google and Bing Paid Search data side by side, within Adobe Analytics. Previously, any Google AdWords/DFA or Microsoft Bing Ads data would have to be viewed in Adobe Advertising Cloud (AMO) or in Google/Bing. You will now get the following data within Adobe Analytics: Impressions, Clicks, Costs, Quality Score, and Average Position directly from the search engines as well as a AMO ID Instances (Click Instances)." Advertising Analytics overview

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Urs_Boller

the connection only works for "Google search ads", not for display ads!!!

4 replies

Urs_Boller
Community Advisor
Urs_BollerCommunity AdvisorAccepted solution
Community Advisor
October 21, 2019

the connection only works for "Google search ads", not for display ads!!!

tg86
tg86Author
October 22, 2019

They should probably update the HELP docs to be much more explicit.

Urs_Boller
Community Advisor
Urs_BollerCommunity Advisor
Community Advisor
October 22, 2019

was surprised myself, but if you read carefully it says "paid SEARCH data"...

Urs_Boller
Community Advisor
Urs_BollerCommunity Advisor
Community Advisor
October 22, 2019

and upvote this idea: Advertising Analytics: add "google display ads"

Terms & ConditionsAccessibility statement

Loading footer...