A sudden drop in bounce rate | Community
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nbendov
Level 2
June 20, 2023
Solved

A sudden drop in bounce rate

  • June 20, 2023
  • 1 reply
  • 2542 views

Hi there,

I have noticed an unexplained sudden drop in bounce rate for (see image attached):

https://www.blackberry.com/us/en/solutions/endpoint-security/zero-trust-security

We had bounce rate at about 80% for this page. On April 12, 2023 the bounced rate drop to 2.10% and even hit 0% on April 14, 2023. After April 12 the bounce rate for this page stayed has been about 2% or lower.

There were no updates / changes made to our site around April 12. There is only one tracking script on the page. There are no redirects on this page.

Any thoughts on what is causing this issue? 

Thanks

Neil 

 

 

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Best answer by leocwlau

You have two  AA hits just on the page load, so it is not a bounce. You need to check what is the second hit and if it should be there. One common trick is to calculate another version of the bounce rate using "Single Page Visit" / "Visit".

1 reply

leocwlau
Community Advisor and Adobe Champion
leocwlauCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
June 20, 2023

You have two  AA hits just on the page load, so it is not a bounce. You need to check what is the second hit and if it should be there. One common trick is to calculate another version of the bounce rate using "Single Page Visit" / "Visit".

    N
    nbendovAuthor
    Level 2
    June 20, 2023

    Hi there,

     

    Thank you for the help. 

     

    The dev said that there was no updated to the site. Was it there before and suddenly started tracking? 

    How did you find it (how did you get to the screen grab)? How do I know which script to remove?   

     

    Thanks

    Neil

    N
    nbendovAuthor
    Level 2
    June 20, 2023

    However, I just took a look at your page myself, one of those calls is your page view, the other is an action "Video Load". 

     

    So it looks like there wasn't a "code" change, but a content change... someone added a video to the page and it's now triggering a second server call.

     

    Which probably means, unless you are ready to redesign your entire site to include "video load" as part of the page view (thereby reducing server calls and allowing the default Bounce Rate to properly calculate), you may want to create custom Bounces and  Bounce Rate calculations like @leocwlau mentioned.

     

    Adobe's default definition is "Single Server Call / Visit" for bounce rate... but this means that any actions (triggered by users on a click, or by some automatic process to detect content loaded to the site) will break your Bounce Rate.....

     

    Creating your own definition by using "Single Page Visits / Visit" will ensure that your bounce rate is calculated based on Page Views, and not just server calls.


    Thank! This is very helpful!

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