Expand my Community achievements bar.

Join us for the next Community Q&A Coffee Break on Tuesday April 23, 2024 with Eric Matisoff, Principal Evangelist, Analytics & Data Science, who will join us to discuss all the big news and announcements from Summit 2024!

Visitor Loyalty


Level 1


We seem to be having an issue with our Visitor Loyalty report where the New Customer is defined as 'A user who enters the site and makes a single purchase is considered a "New Customer."' Unfortunately, we are seeing that Visits from a New Customer is equal to all Visits to the entire site. This metric is supposed to be measuring Loyalty based on purchase. So if the new user does not purchase, they should not be counted. 


Anyone else experience this?