With the recent expansion of the Event variable in Adobe Analytics, to 1000, events are becoming more and more common. In fact on our site we have events for pretty much every page of the user experience.
As such we would like to offer an idea for a new capability in Adobe Analytics; Time Between Events.
I know Adobe has 'time prior to event' capability, but that is based on the visit start time. So while I can see how long it takes convert from when the user started their visit, I can't currently calculate the time it took the user to get through the checkout funnel.
it also has the event funnels that help visualize conversion funnels, but that still doesn't provide a sense of 'time to complete the funnel'
Time between events would allow analyst to set our own start time (event 1-enter checkout funnel) and our own end time (thank you page).
This should be a calculated metric and require both events to exist within the same visit to accurately count the difference in time stamps. Adding this to workspace as well as R&A so end user can break it down by all appropriate props & evars would also be preferred.
If i'm mistaken and something like this already exists, please advise. Otherwise please consider it as a potential roadmap item.
