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Time Between Events Calculation Ability

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Level 6

11/8/17

With the recent expansion of the Event variable in Adobe Analytics, to 1000, events are becoming more and more common.  In fact on our site we have events for pretty much every page of the user experience.

As such we would like to offer an idea for a new capability in Adobe Analytics; Time Between Events.

I know Adobe has 'time prior to event' capability, but that is based on the visit start time.  So while I can see how long it takes convert from when the user started their visit, I can't currently calculate the time it took the user to get through the checkout funnel. 

it also has the event funnels that help visualize conversion funnels, but that still doesn't provide a sense of 'time to complete the funnel'

Time between events would allow analyst to set our own start time (event 1-enter checkout funnel) and our own end time (thank you page).

This should be a calculated metric and require both events to exist within the same visit to accurately count the difference in time stamps.  Adding this to workspace as well as R&A so end user can break it down by all appropriate props & evars would also be preferred.

If i'm mistaken and something like this already exists, please advise.  Otherwise please consider it as a potential roadmap item.

18 Comments

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Level 6

9/26/19

very good indeed. For us it would be interesting to have Time Prior Event more granular, to know the average values, to see performance increases or decreases.

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Community Advisor

10/23/19

I'd actually like to be able to get at time between any two hits.

I'd rather not be limited to just where we have implemented events as use cases will come up where we don't have events set. e.g. How long did it take to get from step 1 to step 2 of the application process?

It would also be good it the fallout report showed average time between touchpoints.

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Community Advisor

10/23/19

...by the way, time between different places on our website is something people always ask about so it would be great if Adobe came up with something!

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Level 2

2/14/22

Completely agree with Andrew's suggestion about average time between two fall out touch points. I am getting that question all of the time.

 

The data is there (hit timestamp), we just need the ability to utilize it.