Adobe Analytics

Support Video Default Metric "Average Minute Audience" or AMA

Level 9

10/9/12

The AMA refers to the number of viewers tuned in to the average minute of a video.

Average minute audience (AMA) – part of BBM’s television ratings system, this provides information on the average number of viewers in this time period.

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Support Video Default Metric "Average Minute Audience" or AMA

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