By default, all dimensions are included when using Attribution IQ in Adobe Workspace. This includes the Date dimensions. However, I would like there to be an option to disable the modelling for the Date dimensions.
This is because the current behaviour when adding a Date dimension (e.g. day) to a metric with a First Touch model is that conversions are attributed to the first day within the lookback window that a touchpoint occurred.
For example, if my organisation uses a first touch attribution model, and I want to show the daily trend for conversions attributed to the Organic Search channel in the past week, then I cannot do this. Instead, they are plotted in the previous 37 days (depending on when the first touch for the channel occurred.
I believe a visualisation which plotted the success events on the day they occurred, whilst still using a First Touch model, would be more inutitive.