Expand my Community achievements bar.

Join us January 15th for an AMA with Champion Achaia Walton, who will be talking about her article on Event-Based Reporting and Measuring Content Groups!

Offer "Concatenated Value" for "Marketing Channel Processing Rules"

Avatar

Level 4

10/25/12

For some cases Concatenated Values are required within Marketing Channel Processing Rules.

 

Ie

- for paid search campaigns it is necessary to track the campaign code + (user) search term

- for Affiliate Networks we do not know the integration point when we create the campaign ID, therefore we need to capture campaign code + referrer